Chapter 1 - What is Social Media?
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In this chapter we introduce the concepts of "social media" and expel the hype produced by "social media experts" to revel the real benefit's to businesses. 

Chapter 2 - Defining a Facebook Strategy
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In this chapter we focus on the most important task which is to define your overall strategy for using Facebook and other social networks. Just like building a house you must start with solid foundations. 

Chapter 3 - Facebook - The Facts
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In this chapter we provide some important facts and statistics about 

Facebook Chapter 4 - Facebook Basics
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In this chapter we will cover the basics of Facebook including creating your personal Facebook profile. This chapter is a must for anyone who has no idea what Facebook is or has never been on Facebook. 

Chapter 5 - Setting Up Your Facebook Page
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In this chapter we will cover the basics of creating your Facebook Page including an introduction to the "admin" section of your page and applying business branding to your Page. 

Chapter 6 - Making Your Page Exciting
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In this chapter we look at sprucing up your "shop front" window so it looks attractive to your prospects and customers. 

Chapter 7 - Advanced Topics for Editing Your Facebook Page
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In this chapter we cover more advanced topics to add more features to your Page including adding an email newsletter subscription form to your Page. 

Chapter 8 - Attracting Fans to Your Page for Free
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In this chapter we look the "no-cost" courses of action you can take to attract people to your Page. 

Chapter 9 - Paid Options for Attracting Fans
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In this chapter we look at Facebook Ads and a third party application to help drive visitors to your Page. 

Chapter 10 - Monitoring Your Page
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In this chapter we look at Facebook Insights to measure your Page statistics. 

Chapter 11 - Case Studies
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In this chapter we review existing Facebook Pages to see what works and what needs improvement. 

Chapter 12 - Resources
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In this chapter we provide some helpful resources including a couple of fantastic sites that you can subscribe to so you are always up-to-date with changes in Facebook. The eBook took us 2 months to research and write and I believe is the only eBook currently out in the market purely designed for helping small business.